Because of the scarcity of employment options today, some of us decide that we’ll invest in creating our own businesses. Needing licenses and permits and employees and attorneys for on-location businesses, the internet is just a simpler venue to host your business. In this article, learn about how you can use article marketing to help your business thrive.
Utilize the “advanced search” option on your search engine to get the best results for your search. This is especially efficient when doing academic research for a paper. In the “search within a site or domain” option, write “.gov”, or “.edu.” This action only pulls results from sites with these endings. This ensures that the search results come from academic or legal sources, which is crucial to writing a paper or official journal.
Once you have a good number of subscribers, keep sending out content. This will keep people interested in what you are talking about, and you can mention once in a while your products. Try sending a newsletter once a month, so that you have enough information to include and still send out something on a regular basis.
The key to creating great content is to solve a problem for the reader. Identify a problem associated with your niche and several ways to solve it. Once you have done the research simply put it together in a short post. Be friendly in tone and to the point. Your readers will come back for more.
Publicize your articles on social media sites and everywhere else you can. Promote them in your blog and newsletter, and make sure everyone knows where to find your articles. The more people that read and share your articles, the more visitors (and hopefully buyers!) you will have to your site.
Avoid using “marketing language” within the article itself. Articles should focus on some aspect of your market in general rather than directly pitching a product or service. The place to get your marketing in is in your short call to action at the end of the article. If the content of the main article is congruent with the call to action, the reader is more likely to buy.
If you are going to spin your articles, use humans, not software. Article spinning software often generates ridiculous results and cause web surfers to just shrug and click away. Human spinners, on the other hand, are not only better at rewriting content to avoid search engine duplicate content penalties, they can also generate rewrites that have slightly different tones, one or more of which may drive more conversions than the others (you can find this out by A/B testing spins against each other).
Not every business is the same, but that doesn’t mean article marketing can’t help you reach traffic and drive customers to your site. No matter what you’re selling, you will be able to drive traffic and push sales, as long as you’re marketing correctly. Listen to the advice offered in this article and make sure you put it into action.